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David M. Mastovich

David is president of MASSolutions Inc. For more information, visit www.massolutions.biz.

Articles by David M. Mastovich

Focus on finishing, not multitasking Focus on finishing, not multitasking
10 weeks ago - Centre County Gazette
The book “Elon Musk: Tesla, SpaceX and the Quest for a Fantastic Future” details how Musk narrows the field of prospective SpaceX employees by requiring candidates to solve intricate puzzles and write essays on why they want to work at SpaceX. [Read More]
Twelfth anniversary brings to mind athletes who wore No. 12 Twelfth anniversary brings to mind athletes who wore No. 12
14 weeks ago - Centre County Gazette
My marketing firm, MASSolutions, celebrated its 12th anniversary this month. Yes, I made the leap full time with my own marketing firm on Tax Day 2004. [Read More]
Companies smiling as emojis join marketing plans Companies smiling as emojis join marketing plans
19 weeks ago - Centre County Gazette
Tell the truth; do you use emojis at work? Most of you should have answered with a thumbs up. Seventy-six percent of American workers admit to using emojis in professional communication, according to a research study by mobile messaging company Cotap. [Read More]
Progressive's Flo or Jake from State Farm? Progressive's Flo or Jake from State Farm?
20 weeks ago - Centre County Gazette
Do you like Progressive’s Flo and her over-the-top enthusiasm or Jake from State Farm’s laid back approach? Either way, both have made the advertising of a dull product into something fun and memorable. [Read More]
Super Bowl 50 ad recap: Blocking, tackling, hits and TDs Super Bowl 50 ad recap: Blocking, tackling, hits and TDs
24 weeks ago - Centre County Gazette
  Advertising during the Super Bowl broadcast has become such a part of our nation’s culture that we should recognize the day after the Super Bowl as an advertising holiday. Let’s go with David Ogilvy Day, since he’s often called the Father of Advertising. [Read More]
Use five questions to focus on creative solutions Use five questions to focus on creative solutions
25 weeks ago - Centre County Gazette
When we have an idea, one of the first things we often ask ourselves is, “But what if it doesn’t work?” How many times does this prevent us from trying something new? How often do we accept the status quo, even though we think there has to be a better way? It’s OK to [Read More]
Six steps to build your story around your customers Six steps to build your story around your customers
28 weeks ago - Centre County Gazette
As I channel-surfed the other night, I came across the Tom Cruise movie “Cocktail.” I’m not sure why, but “Cocktail” is one of those movies I end up watching for at least 10 minutes every time I stumble onto it. The premise is that Brian Flanagan (Cruise) leaves the [Read More]
Messaging mascots provide keen marketing lessons Messaging mascots provide keen marketing lessons
32 weeks ago - Centre County Gazette
Who do you like better as a messaging mascot: the AFLAC duck or Geico's gecko? Each was created through a combination of intel, instincts and ingenuity. Both helped build brands and became part of pop culture. A duck increases name recognition Despite decades of advertising, name recognition [Read More]
To succeed, focus on fundamentals To succeed, focus on fundamentals
38 weeks ago - Centre County Gazette
Don’t you just love those news anchors who, like Ron Burgundy in the movie “Anchorman,” will read anything that’s on the teleprompter? The latest example comes courtesy of Yasmin Vossoughian, host of “The Daily Share Show” on HLN cable news network. [Read More]
Movie trailers no better than junk mail Movie trailers no better than junk mail
41 weeks ago - Centre County Gazette
I went to the movies last weekend to take in the whole experience. Expensive tickets and concessions. Annoying people talking during the movie. Fear of having to walk in front of people if I went to the bathroom. But, you know what bugged me the most? Those ridiculously long movie trailers. I [Read More]
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