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David M. Mastovich

David is president of MASSolutions Inc. For more information, visit www.massolutions.biz.

Articles by David M. Mastovich

TV as a medium remains more active than ever TV as a medium remains more active than ever
3 days ago - Centre County Gazette
TV isn’t dead. But the TV? That’s another story. As a people-watching pop culture fan and lifelong student of marketing, I’m intrigued by the many “death of TV” and “demise of traditional media stories” that go something like this: Old media titans, such as [Read More]
Leverage the power of LinkedIn accounts Leverage the power of LinkedIn accounts
2 weeks ago - Centre County Gazette
How’s your LinkedIn profile looking? If you’re like many executives, including three colleagues I talked with last week, it’s probably incomplete. Whether it’s an outdated picture (if one at all), minimal career information or few connections, many people don’t focus [Read More]
Ability to communicate key to success Ability to communicate key to success
3 weeks ago - Centre County Gazette
In the movie “Tropic Thunder,” Robert Downey Jr. plays Kirk Lazurus, a five-time Academy Award-winning method actor who’s had “pigmentation augmentation” surgery to darken his skin for his role as an African-American. Downey never breaks character, leading acast member [Read More]
Sales and marketing are not the same Sales and marketing are not the same
5 weeks ago - Centre County Gazette
People have misunderstood the meaning and role of two key business functions for generations: Small to mid-size business owners often think sales is marketing. The department is called “sales and marketing” and salespeople “do marketing.” Some think the sales team’s [Read More]
Don't lie — but if you do, don't be like Brady Don't lie — but if you do, don't be like Brady
8 weeks ago - Centre County Gazette
Southwest Airlines should hire Tom Brady to do one of those “Gotta Get Away” commercials. After Patriots management decided against appealing the NFL’s “Deflategate” punishment, Ron Borges of the Boston Herald reported: “(Coach Bill) Belichick never believed [Read More]
Tips to make your video campaigns 'unskippable' Tips to make your video campaigns 'unskippable'
10 weeks ago - Centre County Gazette
When’s the last time you actually watched a pre-roll ad on YouTube in its entirety? You know the drill. You go to watch a video and suddenly you see a commercial that you have to watch for at least five seconds before you can click “Skip Ad.” Think these ads are a waste of your [Read More]
'Lowe' point is a matter of knowing the 'whys' 'Lowe' point is a matter of knowing the 'whys'
12 weeks ago - Centre County Gazette
Have you seen those DirecTV commercials with Rob Lowe? Thanks to Comcast, you might not have the chance any more. Lowe plays various awkward versions of himself while pointing out why DirecTV is better than cable. My favorites are “Scrawny Arms Rob Lowe,” “Super Creepy Rob [Read More]
Sounds of Marketing: Quit “achin’ to be” and make something happen Sounds of Marketing: Quit “achin’ to be” and make something happen
17 weeks ago - Centre County Gazette
(Editor’s Note: David M. Mastovich’s Sounds of Marketing column take songs by some of music’s best-known artists to highlight management, leadership and marketing trends. The Replacements’ “Achin’ to Be” illustrates how being creative, telling your story and [Read More]
Truth in messaging is the practical approach Truth in messaging is the practical approach
21 weeks ago - Centre County Gazette
Can you picture Brian Williams in one of those Southwest Airlines “Want to Get Away?” commercials? The NBC Nightly News anchor was suspended for six months after misrepresenting events which occurred while he was covering the Iraq War in 2003. Bloggers, comedians and traditional news [Read More]
Outside perspective enhances marketing strategy Outside perspective enhances marketing strategy
22 weeks ago - Centre County Gazette
Many leaders think asking for help on marketing strategy is a sign of weakness. The overall strategy is considered exclusively an internal responsibility. The art of marketing is recognized, but looked at warily, while the science of marketing is barely acknowledged. When it comes to target market [Read More]
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