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David M. Mastovich

David is president of MASSolutions Inc. For more information, visit www.massolutions.biz.

Articles by David M. Mastovich

Sounds of Marketing: Quit “achin’ to be” and make something happen Sounds of Marketing: Quit “achin’ to be” and make something happen
4 weeks ago - Centre County Gazette
(Editor’s Note: David M. Mastovich’s Sounds of Marketing column take songs by some of music’s best-known artists to highlight management, leadership and marketing trends. The Replacements’ “Achin’ to Be” illustrates how being creative, telling your story and [Read More]
Truth in messaging is the practical approach Truth in messaging is the practical approach
8 weeks ago - Centre County Gazette
Can you picture Brian Williams in one of those Southwest Airlines “Want to Get Away?” commercials? The NBC Nightly News anchor was suspended for six months after misrepresenting events which occurred while he was covering the Iraq War in 2003. Bloggers, comedians and traditional news [Read More]
Outside perspective enhances marketing strategy Outside perspective enhances marketing strategy
10 weeks ago - Centre County Gazette
Many leaders think asking for help on marketing strategy is a sign of weakness. The overall strategy is considered exclusively an internal responsibility. The art of marketing is recognized, but looked at warily, while the science of marketing is barely acknowledged. When it comes to target market [Read More]
Outside perspective enhances marketing strategy Outside perspective enhances marketing strategy
13 weeks ago - Centre County Gazette
Many leaders think asking for help on marketing strategy is a sign of weakness. The overall strategy is considered exclusively an internal responsibility. The art of marketing is recognized but looked at warily, while the science of marketing is barely acknowledged. When it comes to target market [Read More]
Five ways to make your messaging last Five ways to make your messaging last
14 weeks ago - Centre County Gazette
When a client said a co-worker "drank the Kool-Aid" to describe his overzealous company loyalty, I said it's a shame Jim Jones is remembered at all. My client replied, "Who's Jim Jones?" Jim Jones, the founder and leader of the Peoples Temple, is best known for the mass murder-suicide of  his [Read More]
Can Batman save your messaging? Can Batman save your messaging?
15 weeks ago - Centre County Gazette
Channel surfing one weekend morning, I came across an episode of the “Batman” TV series produced in the late 1960s.  The Riddler holds Robin hostage to trap Batman. While searching for Robin, Batman opens the trunk of the Batmobile to use the Mobile Crime Computer which connects to [Read More]
Make telling your story a habit Make telling your story a habit
16 weeks ago - Centre County Gazette
Do you ever walk away from a conversation and think about the things you should’ve said? Whether it was a face-to-face meeting, telephone conversation or email, these “missed messaging opportunities” are frustrating and costly. Time and energy are wasted. Good ideas are [Read More]
Interpreting Black Friday and Cyber Monday sales Interpreting Black Friday and Cyber Monday sales
21 weeks ago - Centre County Gazette
The National Retail Federation announced that total sales during the post-Thanksgiving weekend dropped 11 percent from last year. Cyber Monday sales increased 8.7 percent, which pales in comparison to last year's 18.7 percent increase from 2012. So, was the season's first major shopping event a [Read More]
Make sure doing it yourself is good return on investment Make sure doing it yourself is good return on investment
25 weeks ago - Centre County Gazette
The do-it-yourself movement is part of our culture. The DIY channel focuses on do-it-yourself projects at home. In the workplace, saving money by doing tasks “in house” is appealing. Employees think they can score points and increase job security by showing how they reduced costs with [Read More]
How the 'five Ps' of integrated marketing helped sell $800 sneakers How the 'five Ps' of integrated marketing helped sell $800 sneakers
27 weeks ago - Centre County Gazette
Have you heard about Buscemi, the brand of $800 sneakers? The year-old shoe is a “must have” for hip hop artists and other celebrities, twice selling out its entire inventory in a matter of days. How did Buscemi achieve so much, so fast? The company leveraged each of the “five [Read More]
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