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David M. Mastovich

David is president of MASSolutions Inc. For more information, visit www.massolutions.biz.

Articles by David M. Mastovich

Integrate March Madness into your marketing Integrate March Madness into your marketing
4 weeks ago - Centre County Gazette
March Madness is upon us. The time of year when leaders motivate their teams to stay focused and avoid distractions. But I’m not talking about NCAA basketball coaches and their players preparing for the post season. Companies and their managers face the challenge of maintaining productivity [Read More]
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Tips to keep potential customers reading Tips to keep potential customers reading
7 weeks ago - Centre County Gazette
How do we read today? We don’t. Even though you might have found the question interesting, a third of you are already moving on to something else. Whether reading (or should I say skimming?) online or print, we rarely finish a story or article.  And we don’t move smoothly from [Read More]
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Five integrated marketing trends for 2014 Five integrated marketing trends for 2014
10 weeks ago - Centre County Gazette
As we move into a new year, you might be searching for new ways to creatively reach your customers and prospects. Here are my top five integrated marketing trends for 2014 to help you build your plan. Clearly defining and drilling down key target markets will become even more essential to [Read More]
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What you can learn from Richard Sherman What you can learn from Richard Sherman
11 weeks ago - Centre County Gazette
The story you’ve probably heard goes like this. Richard Sherman, defensive back for the Seattle Seahawks, tips a pass from San Francisco 49ers quarterback Colin Kaepernick into a teammate’s hands to clinch the NFC Championship and a trip to the Super Bowl. Sherman then makes the choke [Read More]
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The Most Annoying Workplace Words or Phrases of 2013 The Most Annoying Workplace Words or Phrases of 2013
17 weeks ago - StateCollege.com - Centre County Gazette, David M. Mastovich
Another year of game-changing decisions, radical breakthroughs and thinking outside the box. Engagement, networking and a lot of moving parts helped us get all of our ducks in a row. We did more with less and a guru helped us ideate to achieve scalability. [Read More]
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The most annoying workplace words or phrases of 2013 The most annoying workplace words or phrases of 2013
17 weeks ago - Centre County Gazette
Another year of game-changing decisions, radical breakthroughs and thinking outside the box. Engagement, networking and a lot of moving parts helped us get all of our ducks in a row. We did more with less and a guru helped us ideate to achieve scalability. Irregardless, I could only dream of [Read More]
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Holiday marketing: Five ways to make your season merry Holiday marketing: Five ways to make your season merry
21 weeks ago - Centre County Gazette
With six fewer days between Thanksgiving and Christmas than last year, retailers moved into full Holiday Marketing mode earlier than ever. The creative onslaught of promotions from national business to consumer (B2C) companies started before Halloween. How can you and your company benefit from the [Read More]
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Don’t miss your social media opportunity Don’t miss your social media opportunity
23 weeks ago - Centre County Gazette
“I don’t get (insert social media network, i.e. Twitter, Facebook, LinkedIn, etc.).” “I’m not sure it’s worth the time and money.” “We’re doing a little bit of (insert social media network).” We hear similar responses from decision [Read More]
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Just Being OK isn’t OK Just Being OK isn’t OK
28 weeks ago - Centre County Gazette
Recently, a colleague of mine said “That’s how it is everywhere” when I mentioned something I thought was a weakness. This got me thinking of how we rationalize challenging situations and stifle productivity with phrases like: “That’s just how it [Read More]
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Five ways reality TV can improve your messaging Five ways reality TV can improve your messaging
29 weeks ago - Centre County Gazette
I watch “The Real Housewives of New Jersey.” There. I said it. I stumbled on the show when I zapped to Teresa Guidice overturning a table during an argument at a restaurant. Thinking this might be interesting, I pulled Darlene, my wife, in on it. Years later, I’m no longer [Read More]
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