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David M. Mastovich

David is president of MASSolutions Inc. For more information, visit www.massolutions.biz.

Articles by David M. Mastovich

Make your marketing campaign a summer blockbuster Make your marketing campaign a summer blockbuster
1 week ago - Centre County Gazette
Ever since “Jaws” came out in 1975, blockbuster summer movies have become pop culture staples. Today, studios integrate social media, PR, retail promotional tie-ins, event marketing and advertising into massive campaigns that culminate with the traditional Fourth of July weekend [Read More]
How do you like your hot dog? Ketchup, mustard and messaging How do you like your hot dog? Ketchup, mustard and messaging
3 weeks ago - Centre County Gazette
Americans will eat more than 7 billion hot dogs from Memorial Day through Labor Day, including 150 million that were consumed on the 4th of July alone. If you have one, do you top it with ketchup or mustard? According to a survey by market research firm YouGov, the most popular condiment for hot [Read More]
Creativity requires structure and discipline Creativity requires structure and discipline
7 weeks ago - Centre County Gazette
Many people become nervous when they have to write, speak or do what they perceive as creative work. I’ve heard people say things like “I’m just not creative” or “I’m not good at (insert creative activity).” While creativity can be magical, it’s not [Read More]
Business leaders offer five tips for recent grads Business leaders offer five tips for recent grads
11 weeks ago - Centre County Gazette
During graduation season, I thought I’d ask clients and business leaders in my network for their advice to this year’s graduates. I wasn’t surprised that they focused on the basics — the blocking and tackling of work — rather than technical or specialized skills. Here [Read More]
New Sync feature shows TV ads on your smart phone during commercial breaks New Sync feature shows TV ads on your smart phone during commercial breaks
15 weeks ago - Centre County Gazette
Next time you’re watching TV with family or friends, look around when the commercials air. Research shows more than half of us glance at our smart phones during TV ads.  A new advertising technology wants to make sure those expensive commercials aren’t ignored. Xaxis, a large media [Read More]
'You’re on Coke' ad campaign raises eyebrows 'You’re on Coke' ad campaign raises eyebrows
16 weeks ago - Centre County Gazette
The average Coca-Cola consumer is 56 years old. The company clearly has to reach a younger audience to achieve long-term growth. Its new Diet Coke ad campaign aims to do just that by telling success stories of teens and 20-somethings. The ads close with the tagline, “You’re On” [Read More]
Integrate March Madness into your marketing Integrate March Madness into your marketing
22 weeks ago - Centre County Gazette
March Madness is upon us. The time of year when leaders motivate their teams to stay focused and avoid distractions. But I’m not talking about NCAA basketball coaches and their players preparing for the post season. Companies and their managers face the challenge of maintaining productivity [Read More]
Tips to keep potential customers reading Tips to keep potential customers reading
25 weeks ago - Centre County Gazette
How do we read today? We don’t. Even though you might have found the question interesting, a third of you are already moving on to something else. Whether reading (or should I say skimming?) online or print, we rarely finish a story or article.  And we don’t move smoothly from [Read More]
Five integrated marketing trends for 2014 Five integrated marketing trends for 2014
28 weeks ago - Centre County Gazette
As we move into a new year, you might be searching for new ways to creatively reach your customers and prospects. Here are my top five integrated marketing trends for 2014 to help you build your plan. Clearly defining and drilling down key target markets will become even more essential to [Read More]
What you can learn from Richard Sherman What you can learn from Richard Sherman
29 weeks ago - Centre County Gazette
The story you’ve probably heard goes like this. Richard Sherman, defensive back for the Seattle Seahawks, tips a pass from San Francisco 49ers quarterback Colin Kaepernick into a teammate’s hands to clinch the NFC Championship and a trip to the Super Bowl. Sherman then makes the choke [Read More]
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