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David M. Mastovich

David is president of MASSolutions Inc. For more information, visit www.massolutions.biz.

Articles by David M. Mastovich

Sales and marketing are not the same Sales and marketing are not the same
2 days ago - Centre County Gazette
People have misunderstood the meaning and role of two key business functions for generations: Small to mid-size business owners often think sales is marketing. The department is called “sales and marketing” and salespeople “do marketing.” Some think the sales team’s [Read More]
Don't lie — but if you do, don't be like Brady Don't lie — but if you do, don't be like Brady
3 weeks ago - Centre County Gazette
Southwest Airlines should hire Tom Brady to do one of those “Gotta Get Away” commercials. After Patriots management decided against appealing the NFL’s “Deflategate” punishment, Ron Borges of the Boston Herald reported: “(Coach Bill) Belichick never believed [Read More]
Tips to make your video campaigns 'unskippable' Tips to make your video campaigns 'unskippable'
5 weeks ago - Centre County Gazette
When’s the last time you actually watched a pre-roll ad on YouTube in its entirety? You know the drill. You go to watch a video and suddenly you see a commercial that you have to watch for at least five seconds before you can click “Skip Ad.” Think these ads are a waste of your [Read More]
'Lowe' point is a matter of knowing the 'whys' 'Lowe' point is a matter of knowing the 'whys'
7 weeks ago - Centre County Gazette
Have you seen those DirecTV commercials with Rob Lowe? Thanks to Comcast, you might not have the chance any more. Lowe plays various awkward versions of himself while pointing out why DirecTV is better than cable. My favorites are “Scrawny Arms Rob Lowe,” “Super Creepy Rob [Read More]
Sounds of Marketing: Quit “achin’ to be” and make something happen Sounds of Marketing: Quit “achin’ to be” and make something happen
12 weeks ago - Centre County Gazette
(Editor’s Note: David M. Mastovich’s Sounds of Marketing column take songs by some of music’s best-known artists to highlight management, leadership and marketing trends. The Replacements’ “Achin’ to Be” illustrates how being creative, telling your story and [Read More]
Truth in messaging is the practical approach Truth in messaging is the practical approach
16 weeks ago - Centre County Gazette
Can you picture Brian Williams in one of those Southwest Airlines “Want to Get Away?” commercials? The NBC Nightly News anchor was suspended for six months after misrepresenting events which occurred while he was covering the Iraq War in 2003. Bloggers, comedians and traditional news [Read More]
Outside perspective enhances marketing strategy Outside perspective enhances marketing strategy
18 weeks ago - Centre County Gazette
Many leaders think asking for help on marketing strategy is a sign of weakness. The overall strategy is considered exclusively an internal responsibility. The art of marketing is recognized, but looked at warily, while the science of marketing is barely acknowledged. When it comes to target market [Read More]
Outside perspective enhances marketing strategy Outside perspective enhances marketing strategy
21 weeks ago - Centre County Gazette
Many leaders think asking for help on marketing strategy is a sign of weakness. The overall strategy is considered exclusively an internal responsibility. The art of marketing is recognized but looked at warily, while the science of marketing is barely acknowledged. When it comes to target market [Read More]
Five ways to make your messaging last Five ways to make your messaging last
22 weeks ago - Centre County Gazette
When a client said a co-worker "drank the Kool-Aid" to describe his overzealous company loyalty, I said it's a shame Jim Jones is remembered at all. My client replied, "Who's Jim Jones?" Jim Jones, the founder and leader of the Peoples Temple, is best known for the mass murder-suicide of  his [Read More]
Can Batman save your messaging? Can Batman save your messaging?
23 weeks ago - Centre County Gazette
Channel surfing one weekend morning, I came across an episode of the “Batman” TV series produced in the late 1960s.  The Riddler holds Robin hostage to trap Batman. While searching for Robin, Batman opens the trunk of the Batmobile to use the Mobile Crime Computer which connects to [Read More]
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