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David M. Mastovich

David is president of MASSolutions Inc. For more information, visit www.massolutions.biz.

Articles by David M. Mastovich

Sales and marketing functions operate differently Sales and marketing functions operate differently
19 weeks ago - Centre County Gazette
Have you ever been in an organization that puts a long-run function, such as marketing, under a short-run function, such as sales? What do I mean by long-run vs. short-run functions? It’s about the mindset or drive of a function within an organization. Sales is focused on the short run first, wh [Read More]
Hot dogs, ketchup, mustard — and marketing Hot dogs, ketchup, mustard — and marketing
21 weeks ago - Centre County Gazette
Americans will eat more than 7 billion hot dogs from Memorial Day through Labor Day, with 150 million consumed on the recent Fourth of July holiday alone. [Read More]
Great leaders are made, but first they’re born Great leaders are made, but first they’re born
24 weeks ago - Centre County Gazette
A debate ensues, and it’s one that crosses all borders. Great leaders: Are they made or born? If you had asked Vince Lombardi, the coach whose name is on the NFL’s Super Bowl trophy, he would have told you great leaders are made — through grit, focus and applied skill. [Read More]
Prediction fulfilled: Cavaliers will have Goodyear logo on uniform Prediction fulfilled: Cavaliers will have Goodyear logo on uniform
26 weeks ago - Centre County Gazette
As a partial season ticket holder, I recently received an email that outlined a partnership between the Cleveland Cavaliers and the Akron, Ohio-based Goodyear Tire and Rubber Company to place the famous Goodyear Wingfoot logo on the Cavs' new, but yet to be revealed, Nike uniforms for the 2017-18 [Read More]
Where do you really spend your time? Where do you really spend your time?
72 weeks ago - Centre County Gazette
The No BS Marketing Show affords me the opportunity to hear from successful leaders from all walks of life. My company, MASSolutions, provides me and my team the chance to help clients achieve their goals. [Read More]
Focus on finishing, not multitasking Focus on finishing, not multitasking
82 weeks ago - Centre County Gazette
The book “Elon Musk: Tesla, SpaceX and the Quest for a Fantastic Future” details how Musk narrows the field of prospective SpaceX employees by requiring candidates to solve intricate puzzles and write essays on why they want to work at SpaceX. [Read More]
Twelfth anniversary brings to mind athletes who wore No. 12 Twelfth anniversary brings to mind athletes who wore No. 12
86 weeks ago - Centre County Gazette
My marketing firm, MASSolutions, celebrated its 12th anniversary this month. Yes, I made the leap full time with my own marketing firm on Tax Day 2004. [Read More]
Companies smiling as emojis join marketing plans Companies smiling as emojis join marketing plans
91 weeks ago - Centre County Gazette
Tell the truth; do you use emojis at work? Most of you should have answered with a thumbs up. Seventy-six percent of American workers admit to using emojis in professional communication, according to a research study by mobile messaging company Cotap. [Read More]
Progressive's Flo or Jake from State Farm? Progressive's Flo or Jake from State Farm?
92 weeks ago - Centre County Gazette
Do you like Progressive’s Flo and her over-the-top enthusiasm or Jake from State Farm’s laid back approach? Either way, both have made the advertising of a dull product into something fun and memorable. [Read More]
Super Bowl 50 ad recap: Blocking, tackling, hits and TDs Super Bowl 50 ad recap: Blocking, tackling, hits and TDs
96 weeks ago - Centre County Gazette
  Advertising during the Super Bowl broadcast has become such a part of our nation’s culture that we should recognize the day after the Super Bowl as an advertising holiday. Let’s go with David Ogilvy Day, since he’s often called the Father of Advertising. [Read More]
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