State College, PA - Centre County - Central Pennsylvania - Home of Penn State University

David M. Mastovich

David is president of MASSolutions Inc. For more information, visit www.massolutions.biz.

Articles by David M. Mastovich

Can Batman save your messaging? Can Batman save your messaging?
3 days ago - Centre County Gazette
Channel surfing one weekend morning, I came across an episode of the “Batman” TV series produced in the late 1960s.  The Riddler holds Robin hostage to trap Batman. While searching for Robin, Batman opens the trunk of the Batmobile to use the Mobile Crime Computer which connects to [Read More]
Make telling your story a habit Make telling your story a habit
1 week ago - Centre County Gazette
Do you ever walk away from a conversation and think about the things you should’ve said? Whether it was a face-to-face meeting, telephone conversation or email, these “missed messaging opportunities” are frustrating and costly. Time and energy are wasted. Good ideas are [Read More]
Interpreting Black Friday and Cyber Monday sales Interpreting Black Friday and Cyber Monday sales
6 weeks ago - Centre County Gazette
The National Retail Federation announced that total sales during the post-Thanksgiving weekend dropped 11 percent from last year. Cyber Monday sales increased 8.7 percent, which pales in comparison to last year's 18.7 percent increase from 2012. So, was the season's first major shopping event a [Read More]
Make sure doing it yourself is good return on investment Make sure doing it yourself is good return on investment
10 weeks ago - Centre County Gazette
The do-it-yourself movement is part of our culture. The DIY channel focuses on do-it-yourself projects at home. In the workplace, saving money by doing tasks “in house” is appealing. Employees think they can score points and increase job security by showing how they reduced costs with [Read More]
How the 'five Ps' of integrated marketing helped sell $800 sneakers How the 'five Ps' of integrated marketing helped sell $800 sneakers
12 weeks ago - Centre County Gazette
Have you heard about Buscemi, the brand of $800 sneakers? The year-old shoe is a “must have” for hip hop artists and other celebrities, twice selling out its entire inventory in a matter of days. How did Buscemi achieve so much, so fast? The company leveraged each of the “five [Read More]
Make your marketing campaign a summer blockbuster Make your marketing campaign a summer blockbuster
23 weeks ago - Centre County Gazette
Ever since “Jaws” came out in 1975, blockbuster summer movies have become pop culture staples. Today, studios integrate social media, PR, retail promotional tie-ins, event marketing and advertising into massive campaigns that culminate with the traditional Fourth of July weekend [Read More]
How do you like your hot dog? Ketchup, mustard and messaging How do you like your hot dog? Ketchup, mustard and messaging
25 weeks ago - Centre County Gazette
Americans will eat more than 7 billion hot dogs from Memorial Day through Labor Day, including 150 million that were consumed on the 4th of July alone. If you have one, do you top it with ketchup or mustard? According to a survey by market research firm YouGov, the most popular condiment for hot [Read More]
Creativity requires structure and discipline Creativity requires structure and discipline
30 weeks ago - Centre County Gazette
Many people become nervous when they have to write, speak or do what they perceive as creative work. I’ve heard people say things like “I’m just not creative” or “I’m not good at (insert creative activity).” While creativity can be magical, it’s not [Read More]
Business leaders offer five tips for recent grads Business leaders offer five tips for recent grads
33 weeks ago - Centre County Gazette
During graduation season, I thought I’d ask clients and business leaders in my network for their advice to this year’s graduates. I wasn’t surprised that they focused on the basics — the blocking and tackling of work — rather than technical or specialized skills. Here [Read More]
New Sync feature shows TV ads on your smart phone during commercial breaks New Sync feature shows TV ads on your smart phone during commercial breaks
37 weeks ago - Centre County Gazette
Next time you’re watching TV with family or friends, look around when the commercials air. Research shows more than half of us glance at our smart phones during TV ads.  A new advertising technology wants to make sure those expensive commercials aren’t ignored. Xaxis, a large media [Read More]
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