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David M. Mastovich

David is president of MASSolutions Inc. For more information, visit www.massolutions.biz.

Articles by David M. Mastovich

Super Bowl 50 ad recap: Blocking, tackling, hits and TDs Super Bowl 50 ad recap: Blocking, tackling, hits and TDs
3 days ago - Centre County Gazette
  Advertising during the Super Bowl broadcast has become such a part of our nation’s culture that we should recognize the day after the Super Bowl as an advertising holiday. Let’s go with David Ogilvy Day, since he’s often called the Father of Advertising. [Read More]
Use five questions to focus on creative solutions Use five questions to focus on creative solutions
1 week ago - Centre County Gazette
When we have an idea, one of the first things we often ask ourselves is, “But what if it doesn’t work?” How many times does this prevent us from trying something new? How often do we accept the status quo, even though we think there has to be a better way? It’s OK to [Read More]
Six steps to build your story around your customers Six steps to build your story around your customers
4 weeks ago - Centre County Gazette
As I channel-surfed the other night, I came across the Tom Cruise movie “Cocktail.” I’m not sure why, but “Cocktail” is one of those movies I end up watching for at least 10 minutes every time I stumble onto it. The premise is that Brian Flanagan (Cruise) leaves the [Read More]
Messaging mascots provide keen marketing lessons Messaging mascots provide keen marketing lessons
8 weeks ago - Centre County Gazette
Who do you like better as a messaging mascot: the AFLAC duck or Geico's gecko? Each was created through a combination of intel, instincts and ingenuity. Both helped build brands and became part of pop culture. A duck increases name recognition Despite decades of advertising, name recognition [Read More]
To succeed, focus on fundamentals To succeed, focus on fundamentals
14 weeks ago - Centre County Gazette
Don’t you just love those news anchors who, like Ron Burgundy in the movie “Anchorman,” will read anything that’s on the teleprompter? The latest example comes courtesy of Yasmin Vossoughian, host of “The Daily Share Show” on HLN cable news network. [Read More]
Movie trailers no better than junk mail Movie trailers no better than junk mail
17 weeks ago - Centre County Gazette
I went to the movies last weekend to take in the whole experience. Expensive tickets and concessions. Annoying people talking during the movie. Fear of having to walk in front of people if I went to the bathroom. But, you know what bugged me the most? Those ridiculously long movie trailers. I [Read More]
With 'Goodell Syndrome,' it's the issue not the instance With 'Goodell Syndrome,' it's the issue not the instance
19 weeks ago - Centre County Gazette
NFL Commissioner Roger Goodell is on the hot seat again, and this time it’s related to his handling of the Deflategate controversy, in which the New England Patriots improperly deflated footballs last season. But with Goodell, it always goes beyond any specific “gate.” Whether [Read More]
Trying to sell with 'Mission to Tell' won't end well Trying to sell with 'Mission to Tell' won't end well
20 weeks ago - Centre County Gazette
A woman was trying to sell me something and kept telling me reason after reason why I needed to buy. She was on what I call a “Mission to Tell.” If you spend more time thinking about what you're going to say than thinking about what the other person actually says, you're acting like a [Read More]
TV as a medium remains more active than ever TV as a medium remains more active than ever
28 weeks ago - Centre County Gazette
TV isn’t dead. But the TV? That’s another story. As a people-watching pop culture fan and lifelong student of marketing, I’m intrigued by the many “death of TV” and “demise of traditional media stories” that go something like this: Old media titans, such as [Read More]
Leverage the power of LinkedIn accounts Leverage the power of LinkedIn accounts
29 weeks ago - Centre County Gazette
How’s your LinkedIn profile looking? If you’re like many executives, including three colleagues I talked with last week, it’s probably incomplete. Whether it’s an outdated picture (if one at all), minimal career information or few connections, many people don’t focus [Read More]
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