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Janet Chambers

Correspondent

Articles by Janet Chambers

Creating buzz for your business Creating buzz for your business
48 weeks ago - Centre County Gazette
In the marketing world, creating buzz for your business means getting people talking about your business to create word-of-mouth advertising.  Creating buzz can take many shapes and forms. The bottom line is that by getting your customers and prospects to talk about your business, you can find [Read More]
Getting press coverage for your business Getting press coverage for your business
77 weeks ago - Centre County Gazette
I often get asked about what the difference is between public relations and advertising. Advertising is when you pay for an ad or commercial; public relations (PR) involves getting free coverage for your company, products and services in media outlets, but it also includes other types of [Read More]
Grab attention at trade shows Grab attention at trade shows
93 weeks ago - Centre County Gazette
Industry specific trade shows can be a great way to find new prospects and reach a large target audience. The key to having a successful show is planning and follow up. Over the years, I have seen many companies pick the right trade shows to attend, and then do very little planning to make sure [Read More]
Janet Chambers: How to Stretch Your Marketing Dollars
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Janet Chambers: How to Stretch Your Marketing Dollars
96 weeks ago - StateCollege.com - Janet Chambers
With the tight economy, most businesses are looking for ways to cut their budgets. One area often cut is the marketing budget. But consider this: Marketing your business is the best way to find new prospects and new customers. [Read More]
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