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John Hook

John Hook is the president of The Hook Group, a local management consulting firm, and active in several nonprofit organizations. Previously John spent 25 years in executive, management and marketing positions with regional and national firms. John lives in Ferguson Township with his wife Jackie and their two children.

Articles by John Hook

Stepping Outside the Comfort Zone of Brand Loyalty
Column
Stepping Outside the Comfort Zone of Brand Loyalty
1 week ago - StateCollege.com - John Hook
You CAN teach an old dog new tricks. I recently had to buy a vacuum cleaner for our house. For many people this is likely not a major consumer decision, but for me, buying a vacuum cleaner is a big purchase. [Read More]
Sympathy for the Punter (and the Cold, Wet Fans)
Column
Sympathy for the Punter (and the Cold, Wet Fans)
5 weeks ago - StateCollege.com - John Hook
As Penn State fans we were certainly pleased with the outcome of the game. Except, the manner in which those bragging rights were obtained was just a little disappointing for some members of our family. Not from anything Penn State did though. But that bone-chilling wet may have played a part in the [Read More]
My Summer Hot Takes
Column
My Summer Hot Takes
7 weeks ago - StateCollege.com - John Hook
In the spirit of a teacher asking their new class, “What did you do and learn this summer,” I present the following thoughts. Or as the students might say, my hot takes of summer. [Read More]
Amazon and a Repeating History of Retail
Column
Amazon and a Repeating History of Retail
9 weeks ago - StateCollege.com - John Hook
Imagine that. We’ve reached a time in history where you can get almost anything you want delivered to your home by one company. How convenient. [Read More]
Proving Who I Am Was Tougher Than I Thought It Would Be
Column
Proving Who I Am Was Tougher Than I Thought It Would Be
11 weeks ago - StateCollege.com - John Hook
Proving that I am who I say I am turned out to be not quite as easy as I thought. In completing the necessary documentation to apply for a passport, the birth certificate I have was deemed unacceptable. [Read More]
College Coaches' Salaries and the Cost of Doing Business
Column
College Coaches' Salaries and the Cost of Doing Business
13 weeks ago - StateCollege.com - John Hook
On May 25, Penn State filed its annual Right-to-Know Law Report with the governor’s office, the General Assembly, the Auditor General and the State Library. It then takes a few weeks to get released to the public, and when it invariably does, it makes the news. [Read More]
The Next Supreme Court Justice Should Be More Like the Average American
Column
The Next Supreme Court Justice Should Be More Like the Average American
15 weeks ago - StateCollege.com - John Hook
Although you don’t want your neighborhood volunteer becoming a Supreme Court justice, the qualities most necessary for the job certainly don’t require law school attendance. So if we take the traits of being a good citizen and statesman, prudence, awareness of the signs of the times, good sensib [Read More]
When Turning onto a Roadway, a Simple Way to Know if You're Doing It Wrong
Column
When Turning onto a Roadway, a Simple Way to Know if You're Doing It Wrong
17 weeks ago - StateCollege.com - John Hook
I’m here today to talk to you about another major component of driving in the hopes of spawning some concern. That would be turning right or left and entering a roadway from a stop sign, driveway, parking lot, or a non-highway yield sign. The short and sweet of it is this: if you turn onto a roadw [Read More]
Longing for the Days of Matchbox and Hot Wheels When It Comes to Buying a New Car
Column
Longing for the Days of Matchbox and Hot Wheels When It Comes to Buying a New Car
19 weeks ago - StateCollege.com - John Hook
Matchbox cars and Hot Wheels cars. As a kid these two items took up many happy minutes of my youthful life as well as a few dollars of my allowance and paper-route money. In the decades since I’ve had the opportunity to, by myself and with my wife, buy a number of real full-size cars. And in almos [Read More]
Prom and the Positive Effects of Dressing Well
Column
Prom and the Positive Effects of Dressing Well
21 weeks ago - StateCollege.com - John Hook
When my son and his friends posed for pre-prom photos, he noted, “Dang, we look good!” Which is a fine lesson for those of us in the real-world. The really important part about dressing nicely is not how others see you, it’s how you see and feel about yourself. There has been some scholarly re [Read More]
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