State College, PA - Centre County - Central Pennsylvania - Home of Penn State University

Advertising club reveals rebranding of Interfaith Human Services

by on October 17, 2019 8:49 AM

STATE COLLEGE — Local advertising club [CP]2 recently completed its fifth annual Brand[Aid] effort, showcasing the work of members at a reveal party held at 3 Dots Downtown, according to a press release.

This year’s Brand[Aid] recipient, chosen from a number of area nonprofit applicants, was Interfaith Human Services. The nonprofit is a collaboration of faith communities working together to provide resources and guidance to low-income families in Centre County with the goal of moving them toward a point of economic stability.

For this months-long project, 19 creative professionals from 12 companies worked to design new materials for IHS, including a new logo, website (, business suite, truck wrap and more.

“We were blown away by the talent and ability of these local creatives,” said board president Karen Magnuson. “And we were impressed with their genuine interest in our mission of creating a more stable Centre County.”

Ashley Thurston-Curry, creative director at Accu-Weather, designed the new logo, drawing on the nonprofit’s mission of giving low-income families “a hand up, not a handout.” That logo then informed the rest of the work, from fonts and colors to the overall positive feel.

In past years, [CP]2 worked with Taproot Kitchen, Housing Transitions and Mid-State Literacy Council. While the process takes several months of collaboration, Brand[Aid] centers around a massive work session in June, when dozens of professionals come together for a weekend of brainstorming and designing.

Past Brand[Aid] recipient Mid-State Literacy Council was represented at the event by executive director Amy Wilson, who continues to use the materials her organization received.

“This not only impacts the organization that receives the materials, but it also impacts all of the people who are helped by each organization,” she said. “Brand[Aid]’s effect really ripples out into the community.”


This story was produced by the staff at the Centre County Gazette. It was re-published with permission. The Centre County Gazette is a weekly publication, available at many locations around Centre County every Thursday morning.
Disclaimer: Copyright © 2020 All rights reserved. This material may not be published, broadcast, rewritten or redistributed.