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Beauty Retail Chain to Celebrate Grand Opening This Weekend

by on August 02, 2013 7:00 AM

One of the largest national beauty retail chains, ULTA Beauty, will celebrate the grand opening of its State College store this Friday.

The 10,000-square-foot store, located at 263 Patriot Lane in the Trader Joe’s Plaza, features more than 20,000 beauty products and fragrances from brands like BareEscentuals, Matrix and Estee Lauder, as well as a full-service salon.

“ULTA Beauty combines convenience and customer service with more than 500 different brands of products plus a full service salon,” says Carolyn Sutphen, event planner for the company. “ULTA Beauty is the largest beauty retailer in the country to offer this unique combination of mass to prestige products with salon services.”

In order to introduce customers to the 577th ULTA Beauty store in the country across 46 states, special events will be happening at the State College location all weekend long. From Friday to Sunday, the first 100 people to visit the store each day will receive a free gift certificate ranging from $5 to $100 or a free salon service. Experts in cosmetics, skin care and hairstyling will also be offering free makeovers and consultations throughout the weekend.

Sutphen says the company was founded in 1990 as a beauty retailer when beauty products were sold by distinct channels. Department stores sold certain products while drug stores sold mass products and salons offered professional hair care products.

“Based upon consumer input and feedback, ULTA Beauty pioneered what we believe to be a unique retail approach that focuses on all aspects of how women prefer to shop for beauty products,” she says about the store’s one-stop shopping approach.

The store also offers a rewards plan for those who are interested. The Club at ULTA is free and members earn certificates based on spending that are redeemable for free beauty products or salon services. Members also receive emails with coupons and information about new products and special offers.

Sutphen gives only one reason as to why women should shop at the store.

“Because ULTA Beauty offers everything that women could need or want in products for skin, hair, nails, makeup and more!”

Doors open at 10 a.m. Friday.

For more information on products ULTA Beauty offers, click HERE.



Shawn Christ is a recent Penn State graduate who is working as an intern for StateCollege.com
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