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Bryce Jordan Center Beer Sales a Success in First Weekend

by on April 27, 2015 6:20 AM

In the song "Beer Run," Garth Brooks says he "can't stop thinking what the hell they were drinking when they made this county dry." 

If this weekend is any indication, Bryce Jordan Center regulars may be wondering the same thing about their arena.

With the first weekend of beer sales at the BJC now complete it appears the move for limited liquor sales was a success.

"Nothing will be firmly known until after all of the concerts have been completed," university spokesperson Lisa Powers says, "but at this point, it looks like things have run smoothly and there has been nothing out of the ordinary."

The official numbers aren't yet in, but initial indications show that incidents involving police and medical responders did not increase as a result of beer sales at three concerts this weekend.

The Bryce Jordan Center implemented a strict policy to ensure alcohol was only served to those of age and in limited amounts. Tables were set up with ID scanners where concertgoers could obtain a bracelet. The neon green wristband had three removable tabs on it, which were snapped off at beer concessions stands. 

The same ID could not be used twice to obtain a wristband. Employees were also told not to serve alcohol to any patrons who were visibly intoxicated.

While the first weekend on a temporary liquor license was generally a success, there were still naysayers on social media who took issue with the choice to sell beer at six Brooks shows.

"We are aware that a few people took to Twitter with some complaints, but that also happens at any popular concert in general," Powers says.

She adds that there will be a discussion among the BJC operations staff, administration, police, and public safety officials after next weekend's three shows complete Brooks' run at the arena.

"We will compare notes, discuss issues, ensure the best practices have been followed, and determine if there will be next steps," Powers says.

Powers said in March that no alcohol will be sold at events drawing primarily students. Brooks was chosen as the "pilot" for a liquor license at the BJC to evaluate alcohol sales with largely of-age audiences. 

The sales numbers for beer at the six Brooks shows won't be tallied up and released until after next weekend's concerts. If all goes well in the final three shows, the arena and university will likely look into selling alcohol at events with similar demographics going forward.


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Zach Berger is the managing editor of He graduated from Penn State University in 2014 with a degree in print journalism. Zach enjoys writing about a variety of topics ranging from football to government, music, and everything in between.
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