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Clothing Stores Face Winter Without Bowl Gear

by on January 01, 2013 10:01 AM

With no bowl gear to sell, State College clothing stores are faced with a daunting task: Figure out a way to get customers through the doors before — and after — Jan. 1.

While many Penn State clothing stores in the area were unavailable or unwilling to comment on how the NCAA’s sanctions barring the university from bowl games may impact their apparel sales this season, one such business has its concerns.

Tracy Bell, store coordinator at The Family Clothesline, said Penn State’s bowl games have always given the store a boost at the end of the year.

“Customers will come to the store or website looking for a Penn State bowl item and sometimes purchase another item for a Christmas gift or for themselves,” she said.

The Family Clothesline, which sells Penn State souvenirs, gift items and apparel for all age groups, now is looking for and investing in other ways to bring customers to the store and website, Bell said.

“We will mostly be hurt by not selling bowl items,” Bell said, “but it is those last-minute gift items that the Penn State fan picks up that will probably affect us (even) more. It is not limited to just one specific item or department.”

Attire for specific bowl games has been sold in years past, she said.

“We are so grateful for the Penn State alumni and fans that have supported us through this year,” Bell said. “We can’t thank them enough.”

To draw customers into the store, The Family Clothesline had several autograph sessions with senior football players Matt McGloin, Michael Zordich and Michael Mauti. Mauti, the senior linebacker who was injured against Indiana and missed the Senior Day clash with Wisconsin was the most popular of the three. He signed autographs for several hours and the line snaked around the store and down the block.

The Family Clothesline, located at 352 E. College Ave., opened in 1985. For more information, visit www.pennstateclothes.com.



Staff Writer at The Centre County Gazette
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