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Comcast Set to Open Xfinity Retail Store on North Atherton Street

by on November 27, 2019 5:00 AM

Centre County's first Xfinity retail store will open for business at 9 a.m. on Friday at 1801 N. Atherton St., providing customers with an interactive and modern atmosphere for experiencing the company's television, internet and mobile products and services.

The current service center at 60 Decibel Road in College Township will close at 5 p.m. Wednesday and will no longer be open to customers, though technicians will continue to be stationed at that facility, said Robert Grove, vice president of communications for Comcast's Keystone Region. The service center at 325 E. Beaver Ave. will remain open.

The new store is part of the company's move to replace its traditional service centers with retail stores. In fact, after Wednesday only one legacy service center, in Lebanon, will remain in the company's four-state Keystone Region, Grove said.

"Those older locations tended to be transactional," Grove said. "That’s when you wanted to sign up for service or you wanted to exchange equipment or pay a bill, that’s really the only reason you were there for the most part. You can still do all those things in this store, but you can do so much more."

The 4,200-square-foot store will be open longer hours — 9 a.m.-7 p.m. Monday through Saturday and 1-5 p.m. on Sunday — and will have nearly double the number of staff members with 13. All seven employees at the existing service center were offered positions at the new store.

"We'll give customers a more personalized experience and an opportunity to actually see how our products work instead of having somebody just talk to them about it, and that’s been very, very popular with customers," Grove said.

Xfinity Mobile services as well as top brand smart phones will be available at the Xfinity retail store at 1801 N. Atherton St. Photo by Geoff Rushton/

It will also offers customers more convenience, Grove said. The store's location, which was formerly home to Robert M. Sides Family Music Center, is in the Centre Region's fastest growing and most heavily trafficked business district.

"They’re going to be right here in this neighborhood doing some other shopping or some other chore, so we think this location is going to increase convenience for them," Grove said. "Not only is the experience better but the location is better. We’re trying to put these stores in places where people are already going on an everyday basis. We’ve been looking in State College for a couple of years for a location, so we’re really, really excited to open this store on Black Friday."

Inside the store is an area for each of Xfinity's product and service offerings. For Xfinity Mobile, a variety of smartphones, including iPhone, Samsung and Google, as well as iPads, are available, with unlimited and by-the-gigabyte service plans offered to Xifnity internet customers.

Another area showcases the equipment and features of xFi internet services, including the new Flex device, which is free to internet-only customers, comes with a voice remote and allows users to stream live and on-demand services.

An X1 area demonstrates Xfinity's video entertainment platform and its various features, while the Connected Home section includes compatible products for home security and automation, like remote thermostats and cameras that can be monitored online.

Customers can learn about and experience various Xfinity products and services, including the X1 entertainment platform at the Xfinity retail store at 1801 N. Atherton St. Photo by Geoff Rushton/

For those used to paying their bill in person, the store also has payment kiosks.

Grove said that with more space and more staff available, customers can spend more time learning about products. Even if they are already customers and not interested in expanding services, they can come in and talk to an agent about, for example, how different apps work with their services or what they can do with X1.

Response to other Xfinity stores has been positive, Grove said.

"In recent years you’ve read stories about going away from brick and mortar because everybody is online," Grove said. "Our brick and mortar presence is actually increasing because we find customers appreciate that convenience and the ability to see the products. It’s working very well for us."

The Xfinity retail store at 1801 N. Atherton St. will be open 9 a.m.-7 p.m. Monday through Saturday and 1-5 p.m. on Sunday. Photo by Geoff Rushton/ 

Geoff Rushton is managing editor for Contact him at [email protected] or find him on Twitter at @geoffrushton.
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