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Easter Season is Busiest Time of Year for Candy Shop

by on April 16, 2014 6:15 AM

The Easter season is the busiest time of the year for the Gardner's Candies store in State College.

Store manager Steve Morrison says more people shop in the store for Easter candy than any other time of year, with the Christmas season a close second.

"Typically, five weeks before Easter is when it starts to pick up for us," Morrison says.

The two weeks before Easter is the most hectic time that's why Morrison says he always encourages customers to pick out their sweets in advance.

"Sometimes that's a problem because people eat the candy and have to come back," he says.

From traditional chocolate bunnies to stuffed animals, like a chick and rabbit, the shop features many of the usual Easter treats. The most popular item, Morrison says, is the peanut butter egg – which comes in a variety of sizes, from one-ounce all the way up to three-pounds.

The largest item in the store, which a customer purchased just days ago, was the "Big Harvey," a 20-pound solid chocolate rabbit. The store expects to have another in stock very soon. Customers can also pre-order the giant sweet filled with peanut butter.

For clients searching for something unique, but more size-appropriate, Gardner's offers large chocolate eggs filled with chocolate covered pretzels or jelly beans. The egg even comes with a mallet to smash it open and retrieve the treats inside. Customers can pre-order the egg with another filling, too.

Morrison says the shop stands out from the candy in big box and grocery stores because of its quality ingredients and extra amounts of cocoa.

"It's premium chocolate. It's way better than the chocolate you find in the other stores around here," Morrison says. "The people who love chocolate can really tell the difference. That's why we're still doing really well."

Additionally, Morrison argues the shopping ambiance is unique at Gardner's, a specialty candy store, compared to the department and grocery stores in the area.

"It's about the experience. People come in and are treated well," he says.

The shop, which previously was located in the Nittany Mall, opened in January on North Atherton Street in the TJ Maxx plaza.

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Jennifer Miller is a reporter for She has worked in journalism since 2005. She's covered news at the local, state and national level with an emphasis on crime and local government.
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