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Local Nonprofits Can Apply to Get a Free Marketing and Branding Update

by on March 08, 2018 6:52 PM

Local nonprofits looking to refresh their brand can apply now for Brand[Aid] a free philanthropic effort offered by a regional group of creative professionals. 

Central Pennsylvania Creative Professionals, known as [CP]2, will host its third Brand[Aid] this year when it guides a local nonprofit through a rebrand, according to a news release. While the process takes several months of collaboration, Brand[Aid] centers on a massive work session in June, when dozens of professionals come together for a weekend of brainstorming and designing.

But first, the group needs a client.

"Helping transform a local nonprofit and watching it thrive in the community gives our members a huge sense of pride and we look forward to it every year," said Brad Groznik, [CP]2 member and founder of State College-based Groznik PR.

Nonprofits can apply until April 13 through [CP]2’s website. The top candidates will be interviewed and the chosen nonprofit will be announced on May 19 during the Bracket Awards, [CP]2’s annual awards ceremony celebrating the best of regionally-produced advertising and design.

Last year, [CP]2 worked with Taproot Kitchen to update its logo, website, messaging, marketing materials and fundraising strategy. Taproot Kitchen, which was selected out of 20 applicants in 2017, integrates young adults with intellectual or developmental disabilities into the community by teaching culinary skills and hosting dinners for the public.

In its first year, [CP]2 worked with Housing Transitions, which provides housing programs and supportive services to those in need throughout Centre County.

[CP]2 is a nonprofit membership organization that supports professionals in marketing field by providing opportunities for education, networking and recognition.

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