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Local Nonprofits Can Apply to Get a Free Marketing and Branding Update

by on March 11, 2019 12:00 PM

Local nonprofits looking to refresh their brand can apply now for Brand[Aid] a free philanthropic effort offered by a regional group of creative professionals. 

Central Pennsylvania Creative Professionals, known as [CP]2, will host its fourth Brand[Aid] this year when it guides a local nonprofit through a rebrand, according to a news release. While the process takes several months of collaboration, Brand[Aid] centers on a massive work session in June, when dozens of professionals come together for a weekend of brainstorming and designing.

But first, the group needs a client.

“One of our favorite parts of being in [CP]2 is working on Brand[Aid],” Maggie Anderson, [CP]2 member and editor-in-chief of Provisions Magazine, said. “Lending our skills to a nonprofit and then seeing them grow is an incredibly rewarding experience.”

Nonprofits can apply until April 12 through [CP]2’s website. The top candidates will be interviewed and the chosen nonprofit will be announced on May 17.

Last year, [CP]2 worked with Mid-State Literacy Council to update its logo, website, messaging and marketing materials. Created in 1971, Mid-State Literacy Council provides literacy services to adults in Centre and Clearfield counties

In previous years [CP]2 worked with Housing Transitions and Taproot Kitchen.

[CP]2 is a nonprofit membership organization that supports professionals in marketing field by providing opportunities for education, networking and recognition.


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