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Penn State Football Fans Demand James Franklin Gear

by on January 15, 2014 6:55 AM

Just a few short days ago local businesses were feeling the impact from the sudden exit of Penn State head football coach Bill O'Brien.

Stores were left with a slew of merchandise created in his honor.

But the quick hiring of James Franklin as the 16th head football coach is helping businesses bounce back. Franklin apparel is now in high demand.

Caroline Gummo, advertising manager for The Family Clothesline on East College Avenue, says fans are demanding Franklin-inspired gear.

"Anytime there's excitement for the program that definitely translates into sales for us," Gummo says.

The shop already has a "Franklion" T-shirt for sale, which is also available online. The shop also will have "Dominate the State" T-shirts for sale.

"Dominate the state," is a phrase Franklin has used several times during press conferences related to his ambitions for the football program. Gummo says customers are eager to see the phrase on apparel.

"Fans want to show their support so we're just trying to react as quickly as possible to that," Gummo says. "I think everyone is very happy with the decision to bring James Franklin on as the head football coach. There's a lot of excitement about the football program. We're all very excited."

Gummo says the shop will assess how the two items are received by customers and then look at expanding the James Franklin line to items like magnets and decals.

"We're going to start off with these two T-shirts, see how they do, what kind of response we get and we will go from there" she says.

Lion's Pride is also selling, "Dominate the State" T-shirts online.

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Jennifer Miller is a reporter for StateCollege.com. She has worked in journalism since 2005. She's covered news at the local, state and national level with an emphasis on crime and local government. jenn.miller@statecollege.com
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