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Penn State Football: Report Values Nittany Lions At Just Over A Half Billion

by on January 15, 2015 2:00 PM

Penn State football has always been a valuable asset to the university and Penn State athletics, and according to the Wall Street Journal that value is worth just over a half billion dollars.

According to Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus his annual financial evaluation of college football programs puts the Nittany Lion program at $520,680,000. That ranks Penn State at No. 11 on Brewer's list of the most valuable programs in the nation.

Penn State lands at No. 4 in the Big Ten with Ohio State becoming the first billion dollar college football program in the history of Brewer's evaluations. Michigan checks in at No. 2 at $999,130,000 with Nebraska at No. 10 and third in the Big Ten just ahead of Penn State at $536,000,000.

In addition, Penn State's revenue level ranks tenth best in the nation and third in the Big Ten. Texas still holds the unofficial title of revenue power bringing in just over $128 million a year. Penn State's $83.2 million annual revenue is just about $10 million behind the Buckeyes and just ahead of Iowa and Auburn.

While evaluations are not an exact science, Penn State's 10th ranking show a notable change from recent years. Forbes ranked Penn State at No. 13 of the nation's most valuable programs in 2012 one year after the Jerry Sandusky scandal. That ranking was 10 places lower than in 2011 when the Nittany Lions were projected as the third most valuable brand in college football.

While Forbes and the Wall Street Journal both came to their respective conclusions by different routes, Penn State appears to be on the road to recovery in terms of value and revenue as well.

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Ben Jones covers Penn State football and basketball for StateCollege.com. He's on Twitter as @Ben_Jones88.
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