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Penn State Once Again Offering Incentives For Early Entry

by on August 29, 2017 2:13 PM

Penn State is looking to improve efficiency when it comes to entering Beaver Stadium and the university is offering up a few perks for fans who come early.

Some of the incentives Penn State Athletics implemented last year to encourage fans to enter the stadium early will return this season:

  • Fans will receive up to a 20 percent concessions discount ($1 off a $5 purchase, $2 off a $10 purchase) during the first 45 minutes after the gates are open. Cash, credit card and LionCash purchases are accepted at the concourse concession stands.
  • Other college football games will be shown on the stadium videoboards starting two hours before kickoff until approximately 70 minutes before the game. For noon games, highlights of previous Penn State games will be shown on the videoboards.
  • In addition, Penn State Championship trophies will be on display on the Pepsi Fan Zone (Above Gate A) when the stadium gates open until 30 minutes before kickoff. Fans are then encouraged to find their seats in time for kickoff.
  • Fans also can meet members of the Penn State Dance and Cheer team in the Pepsi Fan Zone (during the first hour after the stadium gates open.

According to Penn State The most significant improvement for the 2017 season will be the addition of 31 entry lanes.

“The fan experience is extremely important to us and it was vital that we take a step back in the off season, review the data and consider all options in order to improve the entry process,” said Phil Esten, Deputy Director of Athletics said in a press release. “Our new partnership with Whelan Event Services will provide enhanced staffing and consistency, and, combined with more entry lanes, should improve the fan experience entering the stadium.”

Entry gate data from the 2016 season shows more than half of all fans arrive at the stadium gates 30 minutes or less before kick. The data shows on average, one hour before kickoff, just 19 percent of the total crowd entered the stadium. With just 15 minutes until kickoff, only 64 percent of the audience passed through the gates.

Beaver Stadium average fan entry times in 2016 (Gates open two hours before kick):

              30 minutes after gates open:                             7.0% of total crowd inside stadium

              60 minutes:                                                      19.0% of total crowd

              90 minutes (30 minutes before kickoff):              44.0% of total crowd

            105 minutes (15 minutes before kickoff):              64.1% of total crowd

            120 minutes (kickoff):                                          82.5% of total crowd


While some of delay is due to the lines as a result of the security measures, Beaver Stadium simply cannot accommodate more than 35 percent of the total audience trying to enter the facility in the last 15 minutes before kickoff. Fans who wish to see the start of the game are strongly encouraged to arrive at the stadium gates at least 45-60 minutes before kickoff to be ahead of the late rush and have adequate time to get through security check and to their seats.

Fans who have ideas on incentives to encourage patrons to arrive earlier to the stadium are encouraged to share their ideas at [email protected].


Ben Jones covers Penn State football and basketball for He's on Twitter as @Ben_Jones88.
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