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State College Company Conducting Independent Survey of Penn State Community

by on August 03, 2012 7:37 AM

Affinity Connection, a State College-based company that serves non-profit and alumni interest group organizations nationwide, is seeking a thoughtful assessment on the road ahead from people who care about rebuilding the Penn State and local communities.

“Our desire is to bring the voice of the Penn State community to the table in a formal way through a survey that goes deeper into people's insights and opinions about how we can evaluate our current situation and chart a course for the future," said Affinity Connection CEO Greg Woodman.

"We are striving to do a formal collection and analysis of opinions and insights through this survey. We also believe it would be healthy to compare these points of view against the institutional messages from Penn State.

"Most of all we are striving to identify, through the voices of those with the closest ties to Penn State, how to build a community that stands together to focus on the healing of the innocent victims in this tragedy and to prevent these types of heinous crimes in the future."

Affinity Connection is seeking participation in the survey from key stakeholders, including:

  • Penn State alumni, students, parents and faculty
  • Local residents, business owners and employers
  • Penn State fans and visitors to Happy Valley

To take the survey: The Independent Survey of the Penn State Community by Affinity Connection may be submitted by anyone with Internet access via the URL (http://www.affinityconnection.com/PSU-survey). Or, respondents can mail their printed answers to each of the following questions to Affinity Connection, c/o The Penn State Community Survey, 2160 Sandy Drive, Suite D, State College, Pennsylvania 16803.

In the face of NCAA and Big 10 sanctions including: a four-year football postseason ban, removal of all wins from 1998 to 2011, a $60 million University fine, $13 million football program fine, five-year probation and an athletic scholarship reduction, Affinity Connection believes that the results of a community survey will surface recommendations that may help the Penn State community, along with the local community, rebuild a values-based culture and develop a sustainable economy.

Affinity Connection serves non-profit organizations and affinity groups with friendraising and fundraising programs driven by frequent, consistent and meaningful communications.

“Extracting meaning from the donors and members of our client organizations is a critical piece of the marketing and fundraising puzzle,” said Woodman. “Often we find that groups are struggling and suffering from a lack of integration among the leadership, donors, members, and other stakeholders. By uncovering, or rediscovering in some cases, the core values and underlying mission, we can re-integrate and realign stakeholder groups and build a strong foundation for rebirth or growth.”



This story was produced by the staff at the Centre County Gazette. It was re-published with permission. The Centre County Gazette is a weekly publication, available at many locations around Centre County every Thursday morning.
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