State College Company Guides Media Companies Into Digital Age
A new State College business is making a splash by helping the newspaper industry move into the digital world.
CityPortals is a winner of the inaugural Accelerator Pitch Program at mediaXchange 2014. The company will be a featured presenter to the largest audience of media industry executives in North America.
The Newspaper Association of America picked CityPortals as one of eight startup companies chosen to pitch media, advertising and digital leaders at the mediaXchange conference which will be held in March.
CityPortals is the brainchild of Dan Myers, an entrepreneur who owns Lazerpro Digital Media Group, which is the parent company of StateCollege.com.
The highly-specialized technology that's helped StateCollege.com grow into a leading news service in State College is now being made available to other media companies that are making the leap into the digital age.
Myers says, "CityPortals allows newspapers to grow digital audience and revenue with an effective local market platform. A partnership with CityPortals includes a complete cloud-based platform, a full suite of products and services along with proven processes designed to quickly create a dominant presence in the digital media business."
According to Myers, an early alliance with the Indiana Gazette newspaper achieved impressive results. Using CityPortals, the newspaper saw it's digital revenue increase by 400 percent in just nine months. Michael Donnelly, the Gazette's publisher is a fan. "We put together a deal, and we have been extremely pleased with the rapid audience and revenue growth," says Donnelly. "They have over delivered on what they promised and how often can you say that?"
Myers says he's flattered but not surprised to see his latest venture attracting widespread attention. He notes that CityPortals has already been featured in a recent report by a digital news service. "The growth at StateCollege.com reflects the tremendous reach of CityPortals," he says. "The platform is packed with everything media companies need to not only be seen on the Internet, but to ramp up their digital business and to really serve their local communities extremely well."
"We were very impressed by the unique opportunity and approach CityPortals offers newspapers and believe it will be a powerful tool to influence the future of the media industry," says Caroline Little, NAA president and CEO. "As the newspaper industry transforms, there are more and more opportunities to partner with creative minds and solutions across a wide range of sectors. We are excited to see how CityPortals impacts the newspaper business this year."
CityPortals bills itself as the first digital media system built from the ground up to generate revenue and grow audience while reducing costs. Click HERE to learn more about CityPortals.