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Visitors Bureau Names New Executive Director

by on March 12, 2018 10:35 AM

The Central Pennsylvania Convention & Visitors Bureau has hired a new executive director to succeed Betsey Howell, who retired in 2017.

Jeffrey S. Vasser will assume the role beginning March 19. He was president and CEO of  the Atlantic City Convention & Visitors Authority from 2002 – 2013 before leaving to become CEO for the Caribbean Hotel &Tourism Association in Miami, Fla. Most recently, Vasser has been regional vice president for BR Guest Hospitality in Atlantic City.

He received his undergraduate degree from Cornell University’s School of Hotel Administration and a master’s degree from Columbia University.

“We are thrilled to have found Jeffrey to lead the continued growth in tourism within our county," said Bob Ricketts, president of the CPCVB Board of Directors, in a news release. "He is a true reflection of a hospitality expert.” 

Vasser's wife and two children will relocate to the area with him and a date will be announced soon to introduce him to the community.

“We look forward to Jeffrey hitting the ground running as he is excited to meet everyone in our county” said Edward Tubbs, vice president of the CPCVB Board of Directors. 

Vasser was selected after a national search led by Pyramind LLC, an executive search firm specializing in placement of top executives in the non-profit tourism industry.

Lori Miller has served as interim executive director since Howell's retirement. Howell had been in the position since 1986.

Geoff Rushton is managing editor for Contact him at or find him on Twitter at @geoffrushton.
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