For the fourth year, the Centre County Youth Service Bureau and Magnum Broadcasting, home to QWIK Rock, WBLF and WHPB have partnered for the Christmas Crusade for Kids.
This project pairs radio listeners with kids in need to makes Christmas wishes come true.
Boys and girls who are working with YSB programs are matched as on-air personalities share a little about the child including something they wish for this Christmas, and listeners pick up the phone to make one of their wishes come true.
Listeners then drop off the gift to a sponsor location and YSB staff delivers it in time for Christmas. This year, the project will match more than 500 children. Organizers are asking sponsors to drop off gifts by Dec. 18 so there is enough time to wrap them and get those presents distributed.
"Some of our kids have a really hard time naming something they wish for, because they've had a whole lot of disappointment in their lives," says YSB CEO Andrea Boyles.
When matched through Christmas Crusade for Kids, though, they experience a wish coming true.
"It's amazing to hear how little some of these boys and girls ask for," says Jerry Fisher, WBLF's morning host. "When I hear that a child is just asking for hair bands or a paint set, I'm humbled."
Over 400 kids have already been matched so far this year.
For more information or to be matched with a child, contact Magnum Broadcasting at (814) 272-1320 or YSB at (814) 237-5731.