Penn State Football: $12 Million Lasch Building Renovations, $7.7 Million In Branding Upgrades Planned
According to Office Of Physical Plan documentation, Penn State athletics is planning a $12 million Lasch Football Building renovation project that will including nearly $8 million in branding and graphic upgrades.
Project scope will include renovations to the Lasch Football Building to include expansion of the existing locker room, retrofit/expansion of the equipment room and site work including a new loading dock and parking lot reconfiguration.
The project, which is slated to be completed in June of 2016 will tentatively begin early phases in January of 2015. It is currently listed as a "project out to bid." The branding and graphic upgrades will be done by Advent, a design company out of Nashville, Tennessee that worked with Vanderbilt and many other programs on similar projects.
The planned renovations will included upgrades to the head coach's office, deck area overlooking practice fields, the staff meeting room, the player locker room, nutrition bar, equipment room and improved branding across the Lasch Building.
Throughout the document the proposed plan emphasizes the intigration of video, sound and lighting to create a "Wow" factor in all areas of the building.
"Coach Franklin has requested this be a top tier facility in the country." The document reads. "The millennial generation is very different from previous generations. They have grown up with a camera in their face. They do not know life without the internet. To be successful at a high level it is important PSU consider upgrading the entire facility. This will allow PSU to communication your story in a meaningful and memorable way to recruit and parents, student-athletes, donors, alumni, faculty and staff. When you walk through the doors you will clearly understand the vision, the standard of excellence and the unique culture."
For point of reference outside the program, Penn State lists the University of Oregon, Texas A&M and Oklahoma State University as "precedent facilities."
While it remains to be seen what aspects of the project are actually adopted some interesting suggested concepts include.
- Helmet display within the locker
- Multi-tiered lighting controls.
- An "Experience room" that is an immersive digital experience that engulfs a recruit into a first person view of gameday.
- "The player found should showcase current NFL players via an series of iPad displays. The design also shows two sets of video screens for television and gaming. There included in the design recognition of those who have gone onto the NFL hall of fame with a a series of bronze busts.