Penn State Football: 'Paterno' Book Sales Underwhelm, Off NYT Bestseller's List, Per Report
Joe Posnanski's anticipated biography is falling short of expectations, ESPN's Darren Rovell reported Thursday.
'Paterno' went on sale Aug. 21 and has sold only 29,000 copies despite regarded publisher Simon & Schuster ordering a first printing of 100,000 copies, according to Rovell.
ESPN reports Nielsen statistics show that 11,439 copies of the book were sold in its opening week. But the second week saw a 42 percent drop in sales to only 6,623 copies.
The book enjoyed a month long stint on the New York Times bestsellers list, debuting at No. 1 on Sept. 9. It fell to No. 5, No. 12 and No. 17, respectively, over the next three weeks. The book will no longer be listed as of this week.
While the book delivered in a biographical sense, it lacked some of the shocking facts that were anticipated from Posnanski's unfettered access to the Paterno home and files over the critical period of the Jerry Sandusky scandal and fallout this past November.
"It's clearly not the book they thought it was going to be when they bought it," Jim Milliot, co-editorial director at Publisher's Weekly, told ESPN.
The book can still be seen in many storefronts around State College where it likely will be for the immediate future.