STATE COLLEGE — TMMData, a provider of flexible data management software has announced its partnership with the University Professional and Continuing Education Association. Through the collaboration, TMMData will pair its data integration and management expertise with UPCEA’s efforts to anticipate and assist members’ data and analytics initiatives.
Headquartered outside of State College, with offices in Philadelphia, Salt Lake City and Seattle, TMMData was established in 2008 and was recently ranked in the top 15 percent of Inc. Magazine’s fastest-growing private American companies. For more than eight years, the company’s data intelligence software as a service, or SaaS, has enabled organizations to easily access, aggregate, analyze and normalize data from nearly any source. University and program administrators can utilize TMMData’s SaaS to manage large amounts of online and offline data, driving efficiency in organizational decision-making and reporting.
UPCEA is the leading association for professional, continuing and online education, serving more than 400 institutions. The organization serves its members through conferences, publications and providing research and bench-marking information. By enhancing the quality of programs, increasing public awareness, collecting data on administrative practices and partnering with industry leaders, UPCEA works to advance leadership among member institutions.
“We’re excited to work with UPCEA to help its members continue to lead the field of professional, continuing and online education by leveraging data for institutional and student success,” said Darren Wagner, TMMData’s chief marketing officer. “As data collection and analysis become increasingly important in higher education, we’re eager for TMMData’s expertise — particularly in integrating and mobilizing information across their complex organizations — to aid UPCEA’s forward-thinking objectives in advancing higher education.”
“Our members are increasingly clamoring for more — and better — data and analysis,” said Bob Hansen, CEO of UPCEA. “I’m excited about UPCEA’s partnership with TMMData, and the information this partnership will allow us to provide to our members.”
“Having worked closely with more than 100 colleges and universities, many lack the systems that can speed up the decision-making process, improve accountability and improve retention while increasing revenue and reducing costs,” said Jim Fong, director of the UPCEA Center for Research and Marketing Strategy. “Institutions struggle with legacy systems interfacing with more progressive student information or CRM systems. As a result, few institutions can produce real-time dashboards or predictive analytics — one of the many reasons I look forward to working with TMMData to provide UPCEA members with the data they need.”
For more information, visit www.upcea.edu.
