DANVILLE — Geisinger Health System has announced the launch of a new brand identity and educational campaign to build awareness of its commitment to kindness and compassion.
“Our patients expect us to provide quality care — now it’s time for us to ‘wow’ patients with our caring,” said Geisinger president and CEO, Dr. David Feinberg.
The health system will launch a multifaceted communications program to introduce the community to Geisinger’s unique story and to demonstrate how Geisinger is leading the way in delivering an un-paralleled patient experience. The campaign will be seen in newspapers, radio, billboards and social media throughout Pennsylvania and southern New Jersey.
Geisinger is placing a priority on:
A higher standard of compassion and kindness
Technology and innovations that transform care
A work culture that puts people first
“It’s up to us to truly live this promise of compassion and kindness,” Feinberg said. “It’s up to each of us to help our patients get healthier, stay healthier and when necessary, recover faster and better from illness or injury at Geisinger than at any other health care provider — and to use not just proven ways to do this, but caring ways.”
Geisinger Health System is hailed as one of the country’s most transformative health systems and an industry leader in the delivery of quality, value-based health care. The physician-led organization is nationally known and recognized for innovations in care delivery including integrated care coordination and the early adoption of electronic health records. The health system has grown steadily over the past five years, expanding its geographic reach by acquiring and partnering with new hospitals, services and community providers, including the AtlantiCare Health System in southern New Jersey.
In November, Geisinger made national headlines when it introduced its latest and perhaps most radical innovation, ProvenExperience, a program that offers refunds to patients whose expectations weren’t met based on kindness and compassion.
