China is a long way from State College, but one of Happy Valley’s signature businesses is bridging that gap.
AccuWeather has announced a new partnership to tap into an untouched international market.
Thanks to an agreement with a major Chinese media group, the State College-based weather service will touch more lives than ever before.
According to an AccuWeather news release, the forecasting giant has partnered up with the Huafeng Media Group, a commercial enterprise owned by the China Meteorological Administration.
Together, the two groups will boldly go where no weather service has gone before by expanding forecasting locations throughout the world’s most populous country.
“AccuWeather’s technical and meteorological innovations, including our unique forecasting products and longer-range forecasts, will provide new value to the people of China,” says AccuWeather CEO Barry Lee Myers in the news release. “We are committed to…helping people in all parts of the world to make informed decisions, protect their property and business interests and protect the lives of citizens.”
The partnership will foster new relationships between AccuWeather and various Chinese distribution companies. It will also introduce Accuweather’s trademark longer-range forecasts and up-to-the-minute updates everywhere from Taiwan to Macau.
And this new partnership isn’t the first major expansion the weather service has seen in recent weeks. Only about a month ago, AccuWeather announced the start of a new 24/7 national weather channel based in State College.
In March, Verizon dropped the Weather Channel from its FiOS television service and picked up the new AccuWeather channel in its place. The channel comes in a regular and a high definition version, and follows national and regional weather stories with live coverage.
AccuWeather founder and president Joel Myers has told StateCollege.com that his company is always looking for new ways to reach more people and improve their forecasting services. The new partnership in China is merely the latest step in that trend.
“I think this new reach will benefit a lot of people,” Myers told StateCollege.com last month. “There are so many people who already benefit from the forecasts and the accuracy we provide.”
Editor’s Note: AccuWeather founder Joel Myers is the father of Dan Myers, the owner of StateCollege.com.
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