Penn State Football: Beau Pribula Lands BMW Through NIL Deal

Penn State quarterback Beau Pribula will be driving around State College in style, thanks to a name, image and likeness (NIL) deal.

Through his NIL deal with Regents’ Glen Country Club in York, the Nittany Lions’ presumed backup QB is the new owner of a 2023 BMW X7 M60i provided by Budget Car Rental of York. The MSRP for that car is just over $103,000.

“I really want to thank Regents’ Glen and Budget for providing me with this BMW,” Pribula said. “It really doesn’t get much better than this; it’s a beautiful car.”

The deal was a product of Inch & Co. Sports, a sports representation subset of the Pennsylvania-based construction and development company. Pribula has also signed deals with Shipley Energy, York Barbell, Snickers and Knoebels Amusement Resort, and has others being negotiated.

The redshirt freshman is the fifth Penn State football player to acquire access to a high-end vehicle through Inch & Co., with linebacker Abdul Carter, quarterback Drew Allar, corner Kalen King and offensive tackle Olu Fashanu all receiving access to Teslas this past December. A total of nine Penn State football players have signed with Inch & Co. for NIL representation, according to the company.

“This isn’t just an advertising opportunity, it’s an investment opportunity,” Cambria Bailey, marketing director of Inch & Co said at the time of the December signing. Inch & Co. has developed a handful of apartment communities in Pennsylvania, although none can be found in Centre County.

Pribula will be taking part in a Penn State football player meet and greet on July 30 at Regents’ Glen. The event is free for members and $12 for guests. A percentage of proceeds that day will benefit Jessica & Friends, a non-profit that supports housing and assistance for those with intellectual disabilities in York.