STATE COLLEGE — Holla Spirits, an alcohol brand created by two former Penn State alumni, Patrick Shorb and Matt Glaser, announced the launch of its first retail bottle shop in a statement on Tuesday, Aug. 13.
The bottle shop is located in McLanahan’s Downtown Market in downtown State College and features the brand’s original vodka, flavored vodkas, gin, rum, agave spirit and bourbon.
“Downtown State College has changed in dramatic and fantastic ways since our years at Penn State,” Shorb said. “With luxury condos and a vibrant community of professionals, it is a bustling center of activity. And McLanahan’s Downtown Market is right in the center of it all. We are tremendously excited to bring Holla’s first-class spirits to everyone downtown who wants top-shelf quality at a convenient grocery store that offers beer, wine, tailgate essentials and now spirits — all under one roof.”
The former Penn State roommates noted how the location of this shop is significant for them as alumni.
“Just like Holla, McLanahan’s is known for keeping an open ear to the needs and wants of its community,” said Shorb. “So, the fact that they have welcomed Holla to pop up a store within their store says a lot. This new venture is even sweeter given that Holla was inspired in State College.”
