David M. Mastovich

Have you ever been in an organization that puts a long-run function, such as marketing, under a short-run function, such as sales? What do I mean by long-run vs. short-run functions? It’s about the mindset or drive of a function within an organization. Sales is focused on the short run first, wh

Americans will eat more than 7 billion hot dogs from Memorial Day through Labor Day, with 150 million consumed on the recent Fourth of July holiday alone.

A debate ensues, and it’s one that crosses all borders. Great leaders: Are they made or born? If you had asked Vince Lombardi, the coach whose name is on the NFL’s Super Bowl trophy, he would have told you great leaders are made — through grit, focus and applied skill.

As a partial season ticket holder, I recently received an email that outlined a partnership between the Cleveland Cavaliers and the Akron, Ohio-based Goodyear Tire and Rubber Company to place […]

The No BS Marketing Show affords me the opportunity to hear from successful leaders from all walks of life. My company, MASSolutions, provides me and my team the chance to help clients achieve their goals.

The book “Elon Musk: Tesla, SpaceX and the Quest for a Fantastic Future” details how Musk narrows the field of prospective SpaceX employees by requiring candidates to solve intricate […]

My marketing firm, MASSolutions, celebrated its 12th anniversary this month. Yes, I made the leap full time with my own marketing firm on Tax Day 2004.

Tell the truth; do you use emojis at work? Most of you should have answered with a thumbs up. Seventy-six percent of American workers admit to using emojis in professional communication, according to a research study by mobile messaging company Cotap.

Do you like Progressive’s Flo and her over-the-top enthusiasm or Jake from State Farm’s laid back approach? Either way, both have made the advertising of a dull product into something fun and memorable.

  Advertising during the Super Bowl broadcast has become such a part of our nation’s culture that we should recognize the day after the Super Bowl as an […]