PHILIPSBURG — TMMData, a creator of flexible data integration and the data preparation platform Foundation, has announced its advancement to business partner within the Adobe Exchange partner program for Adobe Experience Cloud.
This relationship will provide joint TMMData and Adobe Analytics Cloud users with access to self-service resources and tools to enable them to access data from online and offline sources and cloud or on-premises databases, as well as automate campaign setup for planning, management and more.
TMMData’s Foundation platform provides connections from nearly any data source, eliminates repetitive campaign classification tasks and automates direct data uploads to critical tools, such as Adobe Analytics and Adobe Audience Manager within Adobe Analytics Cloud.
In addition, Foundation allows marketers to blend data from across an organization — including sales, call center and product databases.
“Through this partnership, we’re thrilled to meet marketers where they already are — using Adobe Analytics Cloud to organize and manage marketing information — and provide solutions as they face the all-too-common hurdles in laying the data groundwork that informs strategic campaign decisions,” said Bob Selfridge, founder and CEO of TMMData.
“Our deepened relationship with Adobe will allow us to collaboratively deliver the tried and true resources and tools marketers need to automate and standardize their data delivery to the platforms they depend on, for analysis they can trust without hours of manual data manipulations.”
TMMData powers the data supply chains of enterprises across a range of industries, including several clients it has in common with Adobe, such as Comcast, Shell, FedEx, Expedia, Royal Caribbean and Sony Entertainment.
“Reliable, clean, comprehensive and accessible data is at the core of real-time business intelligence decision-making platforms,” said Cody Crnkovich, head of platform partners and strategy at Adobe. “We look forward to further collaboration with TMMData to help enrich our customers’ automation and management of marketing data.”
TMMData has worked with Adobe as a community partner and as a sponsor at Adobe Summit for the past four years.
For more information, visit www.tmmdata.com.
