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New Photography Company Celebrates Launch

New Photography Company Celebrates Launch
StateCollege.com Staff

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A new photography company, lux&umbra, recently held a ribbon-cutting ceremony at the New Leaf Initiative facility in the State College Municipal Building.

“I’m excited to be serving the State College community as a freelance photographer with my business, lux&umbra photography, which translates to ‘light and dark’ in Latin,” says Shannon Brace. “This ribbon cutting celebrates all my supporters, models and fellow photographers who have helped advance my skills as a young professional.”

Brace takes photographs for several State College area organizations and hopes to capture images for many more businesses and individuals as she grows her portrait photography business. Brace also captures life in the region through her “Project Happy Valley” album, which can be seen at the company’s Facebook page, www.facebook.com/luxandumbra.

Maria Spencer, Penn State Small Business Development Center consultant, encourages everyone to view and enjoy Project Happy Valley.

“Shannon is a really talented and creative photographer, and lux&umbra is a great addition to our small business community,” Spencer says.

During the ceremony at the New Leaf office, a lux&umbra gallery included senior portraits, engagement photos, product photos and art shots. A “selfie” station with costume props was set up for guests and raffle prizes were given out after the ceremonial ribbon cutting.

Brace has six years’ experience in portraiture and event and product photography, and has photographed for clubs at Penn State, the Centre for American Literary Studies, New Leaf Initiative and the Chamber of Business and Industry of Centre County. She has a bachelor’s degree in English with a minor in business from Penn State University.

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