One day after Taylor Swift and Travis Kelce announced their engagement, Penn State quarterback Drew Allar joined the Kansas City Chiefs tight end on the advertising campaign for his new project with American Eagle called “Tru Kolors.”
The clothing line is made to offer high-quality and vintage-style athletic wear featuring unique designs and colors that pop.
Allar is joined in the ads by several other athletes: Ohio State receiver Jeremiah Smith, UConn basketball star Azzi Fudd, Syracuse freshman basketball player Kiyan Anthony, six-time Olympic medalist Suni Lee, and tennis player and TikTok personality Anna Frey.
“I’m inspired by where I come from and the people around me. That’s why we chose six incredible athletes who stay true to themselves while changing the game,” Kelce said.
“I had a great time meeting all the people involved in that and really getting to see the behind-the-scenes sort of thing.” It’s really cool to be a part of a project like that, and [I’m] really excited for all the things it will bring, for sure,” Allar said. “It was definitely a blessing to be a part of that. I’m very grateful to Travis Kelce and that whole crew for inviting me out.”
Tru Kolors originally dropped in 2019 with the collaboration with American Eagle, beginning behind the scenes about a year ago. Kelce says that he was heavily involved in the collection’s design meetings, fabric fits, textures, and colors, to make sure that the clothing aligned with his vision for the brand.
Fans of American Eagle, Kelce and Allar can expect much more from Tru Kolors in the future, with another clothing drop expected on Sept. 24 with a fall focus.
